Komli launches ad server PubMatic to help publishers maximize ad revenue
Komli Media has launched a meta ad server PubMatic.com which enables online publishers to maximize their ad revenue from their existing and new ad network relationships, while simultaneously reducing complexity. As of now, PubMatic is in a limited alpha stage which means its services would be currently available to only 100 publishers on first come first serve basis.
According to Amar Goel, founder and CEO, PubMatic.com, PubMatic allows publishers to auction ad inventory across ad networks and optimize the creatives for contextual networks. It also provides management tools that allow the publishers to view their ad inventory performance from all the ad networks on a daily basis.
For the ad networks, PubMatic helps them increase the number of publishers and also create long lasting relationships with them. “Today, a network signs up a publisher. After a week the publisher is not happy with the payouts and leaves the network. But with PubMatic the network never loses its relationship with the publisher, as the network is always in the auction,” the CEO of PubMatic has said.
Currently, PubMatic supports four ad networks — Google AdSense, Yahoo Publisher Network, ValueClick and Komli. When asked about the timeline to add other ad networks, Amar Goel has told Alootechie, “We have an aggressive timeline; it’s one of our top priorities to hear from our publishers what main ad networks they use and to add them. We would one day like to have all ad networks on PubMatic.”
Knowing that Komli, a sister concern of PubMatic, will also be competing, how would the company ensure that the other participating ad networks are being treated fairly? While responding to that question, Amar Goel has said, “If a publisher is extremely concerned about this they should just not include Komli in their ad tags and see if their payouts go up,” adding, “It’s our job to make sure PubMatic is delivering lots of value to publishers. If publishers are not getting maximize payouts from PubMatic then they will leave.”
http://www.alootechie.net/news/komli-launches-ad-server-pubmatic-to-help-publishers-maximize-ad-revenue/
