Aatma Studio — the makers behind the viral iPhone concepts that envisioned the device with a stunning laser and a 3D multiplayer hologram for gaming — created a virtual office environment with 10,000 iPhone 5s standing on end. (Yes, these iPhones are computer-generated, so the company didn't actually buy 10,000 iPhones for the project.)
As the first one tips over, rows of phones fall like dominoes over the other, revealing new patterns as the phones fall from room to room — and even take a ride in an elevator.
“Except for the first iPhone that is set off, every other phone you see is computer generated," said Pramod Modi Shantharam, CEO and animation director at Aatma Studio. "We modeled, animated and rendered the CG phone where the footage was first motion-tracked and the CG phone was composited over it.”
